KSA’s John Long, in this run-up to Super Saturday, the last Saturday before Christmas, says plenty of items will be discounted 20% to 40%, but you won’t see huge price cuts to 80%. Why? Because retailers did a better job of managing their inventories this year. Consumers shouldn’t expect to see the “fire-sale, jaw-dropping discounts” that characterized last year’s shopping season, Long says. “Fifty percent is the new 80%.”
For the full article, click here.